Masters of Light Since 1895
Since 1895, founder Daniel Swarovski’s passion for innovation and design, and mastery of crystal cutting has defined Swarovski as the leading jewelry and accessories brand.

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Back-to-School Season
Timeless Meets Modern

SWAROVSKI CREATED DIAMONDS
The Octagon
Featuring the technically brilliant proprietary new Octagon cut, the Swarovski Created Diamonds Octagon Collection blends radiance with timeless luxury. Each distinctive design honors our 130-year heritage while serving as a symbol of infinity, rebirth, and good fortune. Set in precious metals, these precision-cut laboratory grown diamonds are shaped to shine.
Light-Filled Luxury
Ariana Grande x Swarovski Capsule Collection

Introducing the Annual Edition 130th Anniversary Ornament 2025. A celebration of creativity and savoir-faire, this suspended star embodies Swarovski’s mastery of light and color with 190 precision cut facets brought to life by our signature Aurora Boreale effect.
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World of Swarovski
Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.