Inside Swarovski
Learn about Swarovski’s heritage of craftsmanship, innovation, and creativity.
World of Swarovski
Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.
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Learn about Swarovski’s heritage of craftsmanship, innovation, and creativity.

The Swarovski brand was born in 1895 when our founder Daniel Swarovski created a pioneering crystal cutting machine in the Tyrolean Alps. Then, as now, the vision was to craft precision cut crystals that radiate light, redefine luxury by bringing opulence to the everyday, and push the boundaries of innovation and creation.

Welcome to the future of diamond jewelry. The Swarovski Created Diamond jewelry collection radiates otherworldly wonder, featuring beautiful laboratory grown diamonds that are identical to their mined counterparts in every way but how they originate.

Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.